Trend Report: Garden Party

Come join the summer party – heels not invited! Summer equals lots of frolicking on grass, be that picnics, barbeques or festivals, but what’s a gal supposed to wear on her feet? Heels getting stuck in grass is not a good look ladies.

Redfoot’s Heidi pumps are super sweet shoes to sport at romantic picnics & garden parties alike. Thanks to their cute gingham lining and bow detail, the shoes rock a retro sweetheart vibe and are perfect for summer partying. Plus if you decide to hit the town after a day in the garden, simply swap the shoes for heels, fold them up, pop in your bag and save to soothe your feet at the end of the night, after your heels have had their fun!

Available in red or white, both colours will look chic teamed with polkadots for a cool vintage summer style. Or for a more casual ensemble, team with cropped skinny jeans and a halter neck for a sexy, laidback look.


Buy the Heidi in red or white now.

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STYLE REPORT: Festival Fashion

We may have been blessed with sun & warm weather this summer, but the recent thunderstorms are the weather’s way of reminding us we are still in Blighty and therefore must be prepared for rain! So what’s a gal to do if she’s hitting a festival and the weather report won’t make up its mind – one minute it’s a heat-wave warning, the next it’s a thunderstorm warning?

If you’re a Redfoot girl this really isn’t an issue. Redfoot girls are stylishly prepared for all weather with a pair of Redfoot Folding Wellies. Lightweight, foldable and easily stored in a compact pouch, the clever boots can be unrolled at the first sign of rain and easily stashed back in their pouch when the sun comes out to play.


In a range of shades, from from colour pop red to stylish black and in trendy patent or textile finishes, there’s sure to be a Folding Welly to suit all styles. And if you’re looking for style inspiration, check out the lovely bunch of bloggers and Redfoot customers sporting their Redfoot Wellies below:

Fashion Blogger Sophie

Fashion Blogger Rachel

Redfoot Customer Becc

Redfoot Customer Hannah

If you’re hitting any festivals this month, ensure you’re prepared with a pair of Redfoot Folding Wellies – buy here.

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Redfoot Attend STITCH London Trade Show!

Redfoot attended the fashion trade shoe STITCH London this week and showcased our new designs alongside our brother brand: Goodwin Smith! Check out the photos below:


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WIRED Magazine Interview Redfoot MD On New Cutting-Edge Computer Software.

WARNING: This article carries a high geek rating!

WIRED Magazine interview Redfoot MD Tim Smith on its new cutting-edge computer software. Read the full article below:

‘Change is afoot for Redfoot
It pays to be quick on your feet – and no business knows that better than the footwear industry. The Bacup Shoe Company, founded in 1928, supplies all types of footwear to some of the best-known retailers on the high street. Over 6 million pairs of footwear are shipped out to retailers each year.

Old doesn’t have to mean old-fashioned, though. Bacup’s Redfoot Shoes brand is innovating in design and construction. The Flexi Sole uses thermoplastic rubber construction to create evening shoes that fold in half to fit in a handbag during the day, and can be folded 151,000 times without wearing out.

And moving with the times is not just about design. When Bacup, in common with other western shoe manufacturers, moved its manufacturing to lower-cost countries, it shifted its focus to importing and logistics. The availability of warehouse space and skilled personnel in their location led them to diversify, creating a warehousing arm, Alpha Rework and Warehousing, in 2002.

One way to improve
Alpha Rework found that its systems needed an update to compete. Data had to be entered manually, and turning that input into outputs of useful information was a difficult process. As a medium-size business, Alpha Rework needed a more sophisticated business solution than spreadsheets on local drives – but not the size and expense of a big-business business application.

The solution was SAP’s Business One package – the SAP solution for small-to-medium enterprises – with a dedicated module for apparel-and-footwear businesses.

Using Business One, small-to-medium firms can pull every facet of their business into a single system. Data entry is automated and accelerated, and transformed in real time into valuable information. Live stock-level information, sales figures and gross margins can be exported to provide a minute-by-minute picture of the business’ health and performance. And, after analysis of that data and information, the tools for improved decision-making and customer service can be delivered where and when they are needed – even to mobile devices.

Making the warehouse work better
Alpha Rework successfully installed SAP Business One in just two weeks, and the differences were immediate. The manual data input became a thing of the past. Stock control was automated and the movement of stock was made more efficient and effective. Customer-service representatives could access customers’ entire history on demand, helping to understand and serve them better, and they could manage a larger number of online credit transactions, keeping the business running smoothly.

“We now have up-to-date, incredibly valuable financial information about our cash position and sales figures at out fingertips.” Tim Smith, managing director, Redfoot Shoes

Next steps
After its successful run-out at Alpha Rework, SAP Business One will also be implemented at Redfoot Shoes. The improvements in access to business information that it offers will have positive impacts across every department, from accounts to design.

By taking data out of Excel files held in siloed departments and making it transparent and available, Redfoot Shoes will ensure that the right interdepartmental decisions are made first and made fast. SAP Business One is helping another small business to find its feet, and to run like never before.’


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If you’re looking for the ultimate cool flat, then look no further than the lovely Loafer. A cool alternative to classic ballet pumps; update your wardrobe with loafers and team with almost any outfit for an edgy style.

 For example, try contrasting the masculine flats against a feminine frock or go for a full on tom-boy look with tailored shorts & trilby. For a more adventurous and unique look, why not team a pair of statement socks with the preppy shoes for an individual and daring style?

Loafers are ideal for staying smart and stylish at work and formal occasions, but the versatile shoes also look funky teamed with a fancy frock for going out – think Alexa Chung’s geek chic style. The stylish presenter regularly sports an edgy flat at glamorous events such as award ceremonies and celebrity parties, ensuring she looks super cooler than all the other try-hard celebrities!

STYLE TIP: Tick two trends in one by choosing Redfoot’s vibrant orange loafer and sport a colour pop AND preppy style. Loafers also available in electric blue and classic black.  

Shop Loafers here 

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